1) They Didn’t Think I Could ___ , but I Did.
This headline works because we have a natural tendency to root for the underdog. We love hearing stories of people who’ve overcome great obstacles and ridicule to achieve success.
So when this headline refers to something you’ve thought about doing, but talked yourself out of, you’ll want to know if the successful person had the same doubts and fears you have.
They Didn’t Think I Could Inspire an Audience With My Speech, but I Did!
2) Who Else Wants ___ ?
This headline implies that a lot of other people know something that the reader doesn’t.
Who Else Wants to Never Have to Worry About Money Again?
3) How ___ Made Me ___
People love stories and are interested in other people. This headline introduces a first-person story, and works best with dramatic differences.
How a Simple Decision Made Me a Millionaire.
4) Are You ___ ?
This headline grabs attention by challenging, provoking, or arousing curiosity.
Are You Prepared to Convince The Stubborn Prospect?
5) How I ___ ?
Like the “How ___ Made Me ___ ” headline, this introduces first-person story. It’s success lies in the strength of the benefit at the end.
How I Raised Myself from Failure to Success in Selling.
6) How to ___
This is a straightforward headline that works with any desirable benefit.
How to Lose Weight Easily and Safely
7) Secrets Of ___
People love to hear secrets.
Secrets Of An Olympic Gold Medal Swimmer
8) Millions (Thousands, Hundreds) Now ___ Even Though They ___
A plural version of the “They Didn’t Think I Could ___ , but I Did” headline.
Millions Now Feel Rejuvenated Even Though They Were Skeptical.
9) Warning: ___
Warning is an attention-getting word that works for a sales letter with a problem-solution theme.
Warning: You Could Be Paying Thousand of Dollars in Mutual Fund Fees – Unnecessarily.
10) Give Me ___ and I’ll ___
This headline announces your offer with a promise. If your offer is clear and good, this may be your best strategy.
Give Me 10 Days and I’ll Double Your Reading Speed.
11) ___ Ways to ___
Similar to the “How to” headline, but enhanced with an intriguing specific number.
10 Easy Ways to Cut Your Food Expenses.
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