Every successful business creates some form of value. There are endless opportunities to improve people’s lives. Your job as an entrepreneur is to find what people don’t have enough of, then provide those things.
The purpose of your business is to make someone’s life better. Without value creation, a business doesn’t exist – you can’t make deals with others unless you have something valuable to offer.
The best businesses in the world create the most value for others. Some provide a small amount of value to many people, while others give tons of value to just a few. Either way, as you create more value for people, your business will grow along with your bank account.
To learn more about value creation, check out The Personal MBA by Josh Kaufman.
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